2013年4月27日星期六

PPR changed its name to Kering


Luxury goods group PPR Group announced the third largest in the world that the company plans to change its name to Kering, PPR also release a new pattern and visual identity. PPR Group said, Kering more in line with its luxury brand operations and brand image campaign, a new name, and patterns need to wait for approval of the shareholders meeting 'held in June this year.
Known as the PPR group Pinault-Printemps-Redoute, the LINUO - spring - mine. Stores However, the PPR Group has PCD and Ray in retail business for sale, the only company LINUO still in contact with the group. It is understood that, PPR was founded in 1963, the first in the sale of timber and building materials. In 1998, PPR has acquired a well-known luxury brands Gucci, Bottega Veneta, Balenciaga.
The data indicate that the sale of PPR Group 9700000000 euros last year, covering 120 countries worldwide. Currently, PPR Group, which owns Gucci, Bottega Veneta, Alexander McQueen, Saint Laurent, Balenciaga, Puma, Volcom, Cobra, Electric and Tretorn brands.
Kering meaning
First, a word of English pronunciation similar Kering "caring", aptly reflects the Group's brand, employees, customers, stakeholders, and care for the environment. "Ker" - relates closely to the origin of the group's business - Brittany, France. Kering KER in the Brittany region, meaning "home". Cayenne also remind you about the origin of the development of the Group. The suffix "-ing" hidden dynamic concept, reflecting the internationalization of the Group and its history of continuous development business.

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